The Multiply Method
A roadmap for leaders navigating AI.
What could our people be capable of if AI were introduced in the right way?
Built from work with CEOs and senior leaders across financial services, professional services, and operations-led SMEs.
Your teams are experimenting with AI. Your tools budget is growing. And you still can't point to the business value. That's the gap most SME leaders I speak to are sitting in. Activity without direction. Interest without impact.
It's written for leaders who want to stop running AI as a side experiment and start treating it as operating capability.
Built for CEOs, COOs, and senior leaders of growing SMEs. Not a technical manual. Not a vendor pitch. If you're looking for a tools comparison, this won't be it.
What this is for
A diagnostic framework, not a tool list.
The Multiply Method is the organising framework behind all advisory and implementation work at The AI Leader Lab. It exists because most AI adoption stalls at the same point, and it isn't the tools. It's how work is structured, what managers reinforce, and what leadership actually believes AI is for.
The roadmap walks you through five stages. Each stage has a clear outcome, a set of diagnostic questions, and a workbook to complete at your own pace. The purpose isn't to generate a project. It's to give you clarity before you decide what to do next.
The AI Maths Framework
Every AI strategy is doing one of four things to its people.
A diagnostic framework for understanding where an organisation's AI strategy actually sits, and what the next level demands. Every AI strategy, whether articulated or not, is doing one of four things to its people.
Division
AI replaces people. Headcount drops. Work parcelled to tools or redistributed to survivors.
Leadership question: "Where can we cut?"
Subtraction
AI removes tasks from roles. People do less, but nothing fills the gap. Roles get thinner.
Leadership question: "What can we take off people's plates?"
Addition
People get AI access alongside existing work. Intent is good but nothing else changes. Same shed, power tools.
Leadership question: "How do we give people AI?"
Multiplication
AI fundamentally changes what people can do. Roles expand. The organisation does things it couldn't do before.
Leadership question: "What could our people do that they couldn't before?"
The jump between each level is not a technology problem. It is a leadership judgement problem. Most organisations claim they are at Addition or Multiplication. The diagnostic usually finds otherwise.
Download the roadmap
The full guide. Five-stage framework, seven-dimension scorecard, first 90-day template, and the six mistakes to avoid. Work through it at your own pace.
Already working through it?
Book an hour to walk through the roadmap together. We'll identify where you are, what's blocking progress, and what a sensible next move looks like. No pitch. Just clarity.
What you'll cover in the Multiply Method
A five-stage roadmap
From where you are now to AI that compounds, without the jargon that usually comes with it.
A seven-dimension scorecard
Complete it in about ten minutes with your leadership team. It's uncomfortable in a useful way.
A first 90 days template
Forces the hard sequencing calls most programmes quietly avoid.
The six mistakes SMEs keep making with AI
And the thinking that sits underneath each one.
Board and ExCo conversation prompts
For the conversations that have been sitting on the agenda without quite getting structured.
Get the roadmap
Download the Multiply Method
Add your details and we'll take you straight to the roadmap.
Walk through the roadmap together.
Book a roadmap session
Book 30 minutes with Martin to walk through where you are on the Multiply Method. We'll identify what's genuinely blocking progress and what a sensible next move looks like. No pitch. Just clarity.
Free · 30 min · Video call · No prep required
30 minutes
Focused on your situation
Walk away with a clear next step
Grounded in where you actually are
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