Privacy Policy
Last Updated: January 22, 2026
1. Introduction
The AI Leader Lab, operated by Rawson Ellis Ltd ("we," "our," or "us"), is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or use our services.
Company Details:
- Trading name: The AI Leader Lab
- Company: Rawson Ellis Ltd
- Registered in: England and Wales
- Email: hello@theaileaderlab.com
2. Information We Collect
2.1 Personal Information You Provide
We collect information that you voluntarily provide to us, including:
- Full name
- Email address
- Phone number
- Company name and position
- Professional background and experience
- Communication preferences
- Any other information you choose to provide when booking consultations or contacting us
2.2 Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address
- Browser type and version
- Device information
- Pages visited and time spent on pages
- Referring website addresses
- Cookies and similar tracking technologies
3. How We Use Your Information
We use your personal information for the following purposes:
3.1 Service Delivery
- To schedule and conduct advisory sessions
- To deliver AI advisory and consulting engagements
- To communicate about your participation in our programs
- To respond to your inquiries and requests
3.2 Marketing Communications
- To send you newsletters, updates, and promotional materials about our services
- To inform you about new programs, workshops, and advisory offerings
- To share relevant content, insights, and resources related to AI leadership
- To conduct market research and gather feedback
3.3 Business Operations
- To improve our website and services
- To analyze usage patterns and optimize user experience
- To maintain security and prevent fraud
- To comply with legal obligations
4. Legal Basis for Processing (UK GDPR)
Under UK data protection law, we process your personal information based on the following legal grounds:
- Consent: When you provide explicit consent for marketing communications
- Contract: When processing is necessary to perform our services
- Legitimate Interests: For business operations and service improvement, balanced against your rights
- Legal Obligation: When required by UK law
5. Marketing Communications and Your Choices
5.1 Consent
By providing your email address and contact details, you consent to receive marketing communications from us. We will always provide clear opt-in mechanisms before sending marketing emails.
5.2 Opt-Out Rights
You have the right to opt out of marketing communications at any time by:
- Clicking the "unsubscribe" link in any marketing email
- Contacting us directly at hello@theaileaderlab.com
- Updating your communication preferences in your account settings
5.3 Transactional Communications
Even if you opt out of marketing communications, we may still send you essential transactional emails related to services you've requested or bookings you've made.
6. How We Share Your Information
We do not sell your personal information. We may share your information with:
6.1 Service Providers
Third-party vendors who assist us with:
- Email delivery services
- Calendar and scheduling tools (e.g., Calendly)
- Website hosting and analytics
- Customer relationship management (CRM) systems
All service providers are required to maintain the confidentiality and security of your personal information.
6.2 Legal Requirements
When required by law, court order, or governmental authority, or to protect our legal rights.
6.3 Business Transfers
In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
7. International Data Transfers
Your personal information is primarily stored and processed in the United Kingdom. If we transfer data outside the UK or EEA, we ensure appropriate safeguards are in place in accordance with UK GDPR requirements.
8. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Typically:
- Marketing contact lists are maintained until you request removal
- Service-related information is retained for 7 years in accordance with UK accounting requirements
- Website analytics data is retained for 26 months
9. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission is completely secure, and we cannot guarantee absolute security.
10. Your Rights Under UK GDPR
You have the following rights regarding your personal information:
- Right of Access: Request a copy of your personal data
- Right to Rectification: Request correction of inaccurate information
- Right to Erasure: Request deletion of your personal information
- Right to Restrict Processing: Request limitation on how we use your data
- Right to Data Portability: Request transfer of your data to another service
- Right to Object: Object to processing for marketing purposes or legitimate interests
- Right to Withdraw Consent: Withdraw consent at any time (without affecting prior processing)
- Right to Lodge a Complaint: Complain to the Information Commissioner's Office (ICO)
To exercise these rights, contact us at hello@theaileaderlab.com.
11. Cookies
We use cookies and similar tracking technologies to enhance your experience on our website. You can control cookie preferences through your browser settings. For detailed information about our cookie usage, please see our Cookie Policy.
12. Children's Privacy
Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from children.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. Where required by law, we will seek your consent for material changes.
14. Contact Us and Complaints
If you have questions about this Privacy Policy or our privacy practices, or wish to make a complaint, please contact us at:
If you are not satisfied with our response, you have the right to lodge a complaint with the UK supervisory authority: